How It Works
Three steps. No confusion. No surprises.
A Strategic Web Design Process for San Antonio Businesses
Most web design projects fail because they skip strategy and jump straight to design. That's where sites end up looking good but not working—unclear messaging, confusing navigation, no clear path forward.
I work differently. Strategy first, then design, then build. Three steps, no confusion.
STEP 1: DISCOVERY & STRATEGY
We start with clarity, not mockups.
I learn your work—what you do, who you serve, where you're headed. We define what your site needs to say and what it needs to do.
This includes:
-
Understanding your services and how you talk about them
-
Identifying who you're trying to reach and what they need to see
-
Mapping the user journey from landing to action
-
Clarifying your positioning and core message
Timeline: 1-2 weeks
Outcome: Shared clarity on site structure, messaging, and direction
STEP 2: DESIGN & MESSAGING
Design that reflects your work, not a template.
With strategy in place, I build the visual direction and write the core messaging. You see how the site will look, feel, and read before anything gets built.
This includes:
-
Visual design system (colors, typography, layout approach)
-
Homepage and key page designs
-
Core messaging and copy for main pages
-
Revisions until it feels right
Timeline: 2-3 weeks
Outcome: A design direction and messaging you're confident in before anything gets built
STEP 3: BUILD & LAUNCH
From design to live site.
I build your site on a reliable platform and handle all the technical setup. Everything gets tested on mobile and desktop before launch.
This includes:
-
Full site development
-
Mobile and desktop optimization
-
Pre-launch review and revisions
-
Launch and go-live
Timeline: 2-3 weeks
Outcome: A live website that reflects your work and is ready to send people to
ONGOING MAINTENANCE
Your site stays current as your work evolves.
All Loyal Creatives websites include ongoing monthly maintenance. You don't manage updates yourself—I handle everything for you so your site stays professional and up-to-date.
Standard Maintenance - $150/month
Includes:
-
Secure, backed-up hosting
-
Domain management
-
Text and image updates
-
Site monitoring and technical support
Perfect for businesses and nonprofits with stable content that need occasional updates.
Custom Maintenance Plans
If you run ad campaigns, host events, or need new landing pages built regularly, we can discuss a custom maintenance plan tailored to your needs. Pricing is based on scope. Let's talk about what you actually need.